Springtime brings all of the hibernators out of their homes and onto the streets. If you want your business to make a positive impact on the added consumer traffic, you’ll have to know what makes the outside of a business more appealing.
Your business doesn’t have to be an ugly building down the block. Spruce up your presentation, and check out a few things business owners should do to prepare the outside of their operations for added springtime traffic.
Tend to the landscaping
The first thing prospective customers will see upon visiting your brick and mortar business is the outside landscaping. If you slack on maintaining the grass, you don’t bode well as a business owner to the untrained eye.
Keep it professional on the inside and the outside. Make sure to get on the phone with the mowing professionals as soon as the grass turns green again. You may also want to consider investing in a nice fencing to define your outdoor business area.
Have your HVAC unit serviced
The weather is getting warmer, and you don’t want customers being uncomfortable. If your HVAC unit isn’t well-maintained, you run the risk of it breaking down in the heat of the summer. Take care of this expensive element of your business, and call the HVAC guys now.
Consider having a promotional sale
Spring is a great time for promotions. Promote your product or services by getting outside to meet the people. Set up a few tables on the sidewalk outside of your business operation to draw added interest.
A good old fashioned sidewalk sale should be staffed with your most social employees. Put your best face forward, and make some new connections with people in the spring.
Decorate the windows for spring
There’s no shame in some cute springtime decals for the windows of your business. Adding a spring flare shows that you’re not too rigid to enjoy the celebration of the season. Spring offers the beautiful addition of flowers, St. Patrick’s Day, and Easter. These three provide plenty of opportunity to spice up the boring aesthetic of your business.
Move your efforts into the neighborhood
Find creative reasons and methods of getting out in the community to meet people where they live. A little footwork never hurt anyone, and getting out into the community gives your business a bit of a heads up over other competing organizations in the area.
Your business won’t flourish with an island mentality. Try hosting a charity event, joining a community parade, or hold a community-wide contest with a cool prize at the end. Whatever it takes to keep your business fresh in the minds of many, you have to be willing to go there.