Dental search engine optimisation or dental SEO is very important for making sure that you have a strong online presence for your dental practice. Everyone has heard of SEO, but you may be unaware of how it works or how it can help promote your business. The internet is a very crowded place where many businesses fight for a top position on google’s search results page. This is exactly what SEO is all about. It is about having a system of techniques and strategies in place that help rank your website at the top of the results lists for dental searches carried out in your area. It is important to remember that when searching for their dental needs online, 70% of people will click on one of the top 5 suggestions in the results list, and 90% will never go beyond the first page. This signifies how important it is to have a good system in place for dental SEO.
How to optimise your website
To begin with, you will need a good dental website and the expertise of a local SEO agency in place for your dental practice. You have to make sure that your website is maintained and up-to-date, checking that all contact information is correct, that all treatments you offer are included, and that any special offers and promotions are regularly updated. Make online scheduling available through your website. Tools like Cloud 9 Software (https://cloud9.software/how-to-grow-your-dental-practice/) can make scheduling an appointment easy and also improve the overall user experience of your website. The website should be designed in such a way that it informs your patients of what is happening at your practice, successful treatments, reviews, testimonials, and other information. This will help show your existing and prospective patients that you are a busy, professional, and successful dental practice, which they should visit to address their dental needs.
The next step is to type some dental searches into Google and look for your website on the results page. You need to find out where you are ranking as a starting point to help you climb up the board. If you find yourself on the first page, then you are already on the way to success. If you have to sift through many pages to find your website, then you must begin to work on your dental SEO immediately. The other practices in your area likely have good dental websites with strong SEO in place. So, make a start today and find out about the techniques and strategies that you need to help boost your position on the search results page.
Google advertisements vs. SEO
Google advertisements are the most effective way of getting a top position on the search results page. Unfortunately, it is quite expensive and only a short-term solution to dental marketing; this may be ideal for beginning your dental marketing strategy if you are a new dental practice or in need of a boost following a quiet period. In complete contrast, good SEO is a cost-effective and long-term solution for dental marketing. Other than paying your dental marketing agency their fees, effective SEO is completely free. By maintaining dental marketing techniques and strategies, you can begin to attract prospective patients 24 hours a day, 7 days a week for many years to come.