The advantages of social media for dentists

There are many different strategies which can be implemented to make sure that you have a dental marketing campaign which is successfully attracting new patients to help grow your dental practice, increasing revenue and enabling you to become one of the top dental practices in the area. Social media for dentists is one of these strategies. More and more dental practices are using social media for dentists and therefore, if you do not have a social media marketing strategy in place then you could be losing patients to the other dental practices in your area. Nearly all of the adult population here in Australia are active on at least one social media platform, and this is an indication that social media is a tool which needs to be utilised for the success of your dental practice. If you do not have a social media platform for your dental practice, then you need to speak to a digital dental marketing team today and find out what social media for dentists can do for you.

Which social media platform is the right one for you?

YouTube, Facebook, Twitter, Instagram and even Snapchat can be used for social media for dentists. Social media has over 100 million active users daily, and for a beginner this may sound overwhelming. However, with the help of a digital dental marketing team, you can choose which social media platforms are most suitable for you and focus on one or two of these for your social media marketing campaign. If you decide to make an account for each of these platforms then you will maximise your audience, however, you are not going to be able to spend enough time to make each of these profiles successful. In the last 5 to 6 years, social media marketing has become very competitive, and therefore you need to pick the right social network. Research has shown that Facebook, Instagram and YouTube work well for dental practices and dental marketing. The platform you choose should also depend on your personal preferences, and you need to consider what type of content you enjoy creating, for example if you enjoy making videos you may wish to start with YouTube.

If you are looking to attract patients from the older demographic then you may prefer Facebook, whilst for those dental practices looking to attract a younger demographic, Instagram and Snapchat may be more productive for you. A digital marketing agency like Frenik Marketing Group ( can help you decide which is the best for you.

Anyway, Once you have decided where to grow your presence and have a social media profile, you need to start creating content. Your digital marketing team will be able to give you ideas on the type of content that will attract the most reviews and by talking about the benefits that patients will experience from following you or subscribing to your page you will be able to attract more views, likes, and shares. Speak to your digital dental marketing team today to find out more about social media for dentists and how social media marketing can benefit your dental practice and boost the success of your business.